This course outlines the process of determining the PURPOSE, PRODUCT and target MARKET of your business and then guides the participant into business plan development, financial management, and patient recruitment strategies. This course is directly related to the practice of physical therapy and is therefore appropriate for the PT/PTA.
Live WebinarFri, Oct 16, 2020 at 12:00 pm EDT
CEUs/Hours Offered: AK/2.0; AL/2.0; AR/2.0; AZ/2.0; CA/2.0; CO/2.0; CT/2.0; DC/2.0; DE/2.0; GA/2.0; HI/2.0; IA/2.0; IACET/0.2; ID/2.0; IL/2.0; IN/2.0; KS/2.0; KY/2.0 Category 2; MA/2.0; ME/2.0; MI/2.0; MO/2.0; MS/2.0; MT/2.0; NC/2.0; ND/2.0; NE/2.0; NH/2.0; NY/2.0; OR/2.0; PA/2.0; RI/2.0; SC/2.0; SD/2.0; TN/2.0; TX/2.0; UT/2.0; VA/2.0; VT/2.0; WA/2.0; WI/2.0; WY/2.0
- Participants will be able to independently identify all the parts of a SWOT marketing analysis
- Participants will be able to identify at least two patient recruitment strategies.
- Participants will be able to identify all four key components of developing a tagline/elevator marketing phrase that best describes their business.
- Participants will be able to list at least two verbal and two non-verbal rapport building strategies for client engagement.
- Participants will be able to list at least two strategies of engaging your current patients into your marketing plan
|0-15 Minutes||Presenter Background, review of outcomes|
|15-30 Minutes||Why do you want to start a cash pay PT business|
|30-45 Minutes||SWOT analysis and business set up considerations|
|45-60 Minutes||Identification of target market and your product|
|60-75 Minutes||Setting fees, finances, and payment policies|
|75-90 Minutes||Marketing yourself and your product|
|90-105 Minutes||Keeping your patients engaged|
|105-120 Minutes||Summary and Q&A|
Nataly Pluta, PT, YT, MBA
Nataly is Formerly the President and Founder of PLUTA Movement Therapeutics- an 18-year-old fee for service /Out of Network/Cash Physical Therapy practice in Solana Beach, CA. She semi-retired and sold that practice to her staff and now she is the current Founder and President of PLUTA Movement Method, Inc. a concierge PT clinical practice and continuing education provider.
Sponsor Disclosure: This Course is presented by PhysicalTherapy.com.
Content Disclosure: This learning event does not focus exclusively on any specific product or service.
Course participation information
To ensure you are ready to participate, please complete our short Test Drive to prepare your computer to view the course.
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Passing an online exam will be required to earn continuing education credit.
Live Webinars allow presenter and participant interaction. The exam and course evaluation for these courses must be completed within 7 days of the event.
On-demand courses include texts, video and audio recordings of live webinars, and multimedia formats. The exam and course evaluation for on-demand courses must be completed within 30 days of course registration.
To participate in the course, complete the exam, and earn continuing education credit, you must be a PhysicalTherapy.com member. Participants must complete the entire course; partial credit is not allowed.
PhysicalTherapy.com is committed to providing equal opportunities in accordance with all applicable laws. If you are in need of a disability-related accommodation, please contact email@example.com. We will review your request and respond in a timely manner. Please note that we will require a minimum of 2 weeks to provide a reasonable accommodation for your request.
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PhysicalTherapy.com is a recognized continuing competency approval agency for the Physical Therapy Board of California. This course is offered for 2.0 hours of continuing competency.
PhysicalTherapy.com is approved to report to CE Broker for PTs and PTAs licensed in the state of SC, CE Provider #: 50-14089. If you are a PT/PTA in South Carolina, CE Broker may be of interest to you.
The District of Columbia Board of Physical Therapy (Board) has established that PhysicalTherapy.com is an approved continuing education provider for DC physical therapists and physical therapist assistants. Licensees must adhere to all other continuing education regulations of the Board, including those related to online courses and content.
International Association for Continuing Education and Training
continued, LLC, DBA PhysicalTherapy.com, is accredited by the International Association for Continuing Education and Training (IACET). continued complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, continued is authorized to issue the IACET CEU. continued, LLC, is authorized by IACET to offer 0.2 CEUs for this program.
IL Physical Therapy Continuing Education Sponsor
This course is offered for 2.0 hours (Intermediate level) by the Illinois Department of Professional Regulation (Sponsor License #216000252).
This course is offered for 2.0 hours (Intermediate level, Category 2) by the Kentucky Physical Therapy Association (Provider #CS80-2012-KPTA).
PhysicalTherapy.com is recognized by the New York State Education Department's State Board for Physical Therapy as an approved provider of physical therapy and physical therapist assistant continuing education.
Texas Physical Therapy Association
This course is offered for 2.0 hours (Intermediate level) by the Texas Physical Therapy Association. The assignment of Texas PT CCUs does not imply endorsement of specific course content, products, or clinical procedures by TPTA or TBPTE. The Texas Physical Therapy Association (TPTA) administers the CCAP on behalf of the Texas Board of Physical Therapy Examiners (Provider #2106033TX).
We recognize that state CE requirements are constantly changing. If you have any questions regarding our courses and your state requirements, please contact us at 866-782-6258 or firstname.lastname@example.org.