PhysicalTherapy.com Phone: 866-782-6258


How to Start, Grow and Prosper Your Cash Based Physical Therapy Business

Course: #3786Level: Intermediate2 Hours
Live WebinarFri, Oct 16, 2020 at 12:00 pm EDT

This course outlines the process of determining the PURPOSE, PRODUCT and target MARKET of your business and then guides the participant into business plan development, financial management, and patient recruitment strategies. This course is directly related to the practice of physical therapy and is therefore appropriate for the PT/PTA.

Preview Exam
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Live Webinar

Fri, Oct 16, 2020 at 12:00 pm EDT

CEUs/Hours Offered: AK/2.0; AL/2.0; AR/2.0; AZ/2.0; CA/2.0; CO/2.0; CT/2.0; DC/2.0; DE/2.0; GA/2.0; HI/2.0; IA/2.0; IACET/0.2; ID/2.0; IL/2.0; IN/2.0; KS/2.0; KY/2.0 Category 2; MA/2.0; ME/2.0; MI/2.0; MO/2.0; MS/2.0; MT/2.0; NC/2.0; ND/2.0; NE/2.0; NH/2.0; NY/2.0; OR/2.0; PA/2.0; RI/2.0; SC/2.0; SD/2.0; TN/2.0; TX/2.0; UT/2.0; VA/2.0; VT/2.0; WA/2.0; WI/2.0; WY/2.0

Learning Outcomes

  • checkmarkParticipants will be able to independently identify all the parts of a SWOT marketing analysis
  • checkmarkParticipants will be able to identify at least two patient recruitment strategies.
  • checkmarkParticipants will be able to identify all four key components of developing a tagline/elevator marketing phrase that best describes their business.
  • checkmarkParticipants will be able to list at least two verbal and two non-verbal rapport building strategies for client engagement.
  • checkmarkParticipants will be able to list at least two strategies of engaging your current patients into your marketing plan

Agenda

0-15 Minutes Presenter Background, review of outcomes
15-30 Minutes Why do you want to start a cash pay PT business
30-45 Minutes SWOT analysis and business set up considerations
45-60 Minutes Identification of target market and your product
60-75 Minutes Setting fees, finances, and payment policies
75-90 Minutes Marketing yourself and your product
90-105 Minutes Keeping your patients engaged
105-120 Minutes Summary and Q&A

Presented By


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Presenter Disclosure: Financial: Nataly Pluta has received an honorarium for presenting this course. Non-financial: Nataly Pluta has no relevant non-financial relationships to disclose.

Sponsor Disclosure: This Course is presented by PhysicalTherapy.com.

Content Disclosure: This learning event does not focus exclusively on any specific product or service.

Course participation information

To ensure you are ready to participate, please complete our short Test Drive to prepare your computer to view the course.

Review Technical Requirements

Login and logout times will be recorded and documented.
Passing an online exam will be required to earn continuing education credit.

Live Webinars allow presenter and participant interaction. The exam and course evaluation for these courses must be completed within 7 days of the event.

On-demand courses include texts, video and audio recordings of live webinars, and multimedia formats. The exam and course evaluation for on-demand courses must be completed within 30 days of course registration.

To participate in the course, complete the exam, and earn continuing education credit, you must be a PhysicalTherapy.com member. Participants must complete the entire course; partial credit is not allowed.

PhysicalTherapy.com is committed to providing equal opportunities in accordance with all applicable laws. If you are in need of a disability-related accommodation, please contact customerservice@physicaltherapy.com. We will review your request and respond in a timely manner. Please note that we will require a minimum of 2 weeks to provide a reasonable accommodation for your request.

Visit our Contact us page or give us a call if you have questions.


California

PhysicalTherapy.com is a recognized continuing competency approval agency for the Physical Therapy Board of California. This course is offered for 2.0 hours of continuing competency.


CE Broker

CE Broker

PhysicalTherapy.com is approved to report to CE Broker for PTs and PTAs licensed in the state of SC, CE Provider #: 50-14089. If you are a PT/PTA in South Carolina, CE Broker may be of interest to you.


Washington D.C.

The District of Columbia Board of Physical Therapy (Board) has established that PhysicalTherapy.com is an approved continuing education provider for DC physical therapists and physical therapist assistants. Licensees must adhere to all other continuing education regulations of the Board, including those related to online courses and content.


International Association for Continuing Education and Training

International Association for Continuing Education and Training

continued, LLC, DBA PhysicalTherapy.com, is accredited by the International Association for Continuing Education and Training (IACET). continued complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, continued is authorized to issue the IACET CEU. continued, LLC, is authorized by IACET to offer 0.2 CEUs for this program.


IL Physical Therapy Continuing Education Sponsor

This course is offered for 2.0 hours (Intermediate level) by the Illinois Department of Professional Regulation (Sponsor License #216000252).


KPTA

This course is offered for 2.0 hours (Intermediate level, Category 2) by the Kentucky Physical Therapy Association (Provider #CS80-2012-KPTA).


New York

PhysicalTherapy.com is recognized by the New York State Education Department's State Board for Physical Therapy as an approved provider of physical therapy and physical therapist assistant continuing education.


Texas Physical Therapy Association

This course is offered for 2.0 hours (Intermediate level) by the Texas Physical Therapy Association. The assignment of Texas PT CCUs does not imply endorsement of specific course content, products, or clinical procedures by TPTA or TBPTE. The Texas Physical Therapy Association (TPTA) administers the CCAP on behalf of the Texas Board of Physical Therapy Examiners (Provider #2106033TX).



We recognize that state CE requirements are constantly changing. If you have any questions regarding our courses and your state requirements, please contact us at 866-782-6258 or josh.malcolm@physicaltherapy.com.